The 1950’s Rulebook for Mad Men and Women

The Better Business Bureau’s “Do’s and Don’ts in Advertising Copy” Binder

Every rule and regulation you needed to break, updated yearly.

No one considers the 1950’s a golden age in advertising, except perhaps for the salaries (if you were the right gender, religion, and color to work in the industry). TV was new and money flooded into agencies trying to reach Americans glued to the three networks.